3. Reach the End Users: end users will benefit from the program. Emphasis is made on
"having enough to live on" first then moving onto " having a better life".
The benefit is considered not in term of "business gain" but more on the "people gain" as he described it as " our loss is our gain".

4. Flexibility: the program must be " flexible", never to go strictly by the book. New technologies have to be adaptable to fit the local needs as well as the socio-psychology of the community.

5. Local Participation: co-operation from the members of the community is important, making the people feel that they are a part of the development program. There must be a sense of belonging, participating, and effective operation as he described it as "one stop service for the farmers".